Web Conferencing Resources

iPoint-Media Unveils UGC (User Generated Content) Management Solution

iPoint-media, a video conferencing and video platforms company for the web, mobile devices and media will be demonstrating their new product, GOliveTV, an integrated component in IBM’s MediaHub solution at the International Broadcasting Convention this year. GOliveTV will offer broadcasters a comprehensive solution for utilizing User Generated Content during broadcasts.

The growing popularity of web-based social networking and video sharing sites has become an increasing threat to broadcasters, affecting their ratings and in turn their revenues. Viewers want the ability to be more interactive with the shows they watch and be able to contribute their own content. Broadcasters have been ineffective at meeting these needs as they lacked the tools for ingesting, moderating and publishing UGC into their TV formats, but that will all change with the introduction of iPoint-Media.

IBM Global Media and Entertainment VP, Steve Canepa:

Broadcasters are seeking solutions that help them respond quickly to a more complex, fast-paced and fragmented market. MediaHub offers a foundation to enable business transformation by linking interactive, business and content systems together for effective content management. Integrating iPoint-media’s high-performance video application delivery platform with MediaHub further enhances our ability to provide the speed and flexibility that our media clients demand.

iPoint-media and IBM are working together to address the needs of broadcasters for interactive, UGC-based content with GOliveTV and MediaHub. Visitors at the International Broadcasting convention will see GOliveTV in action at the IBM booth, ingesting multiple simultaneous live video callers and recorded content, moderating the content, then publishing it to a live TV show or distributing it via MediaHub. Visitors will also be able to see how GOliveTV’s content management interface offers broadcasters a simple, unified view of all forms of content, including SMS, MMS, e-mails, live and recorded 3G video calls and live or recorded webcam calls.